Types of native advertising
In our previous article, we explained all about native advertising and the benefits it has for the tourism industry. So, if you have already thought about integrating it as a part of your marketing strategy then, pay close attention while we show you the different types of native advertising.
In general terms, they are classified as closed and open adverts.
- The closed are those that are displayed on closed platforms, that is, they can only be viewed by people who have an account on that platform, such as social networks.
- The open ones are those that are spread simultaneously on a multitude of online platforms with the same theme, these have a greater reach than closed ones.
All you have to do is choose the format that best suits your product or service, so to help you make that choice, let’s look at the most popular types of Native ads:
These are sponsored content that appears in the news feed of social networks or other websites, they appear amongst with other unpaid editorial content.
These are Native ads that appear on e-commerce pages lacking editorial content, that is to say, they are displayed amid lists of products or services. A key difference between the Native ads and the rest of the products is that when the user clicks on the Native ad, they are redirected to the advertiser’s page.
This is a type of content created and published by third parties but sponsored by a brand.
A clear example are the sponsored posts by the influencers on their social networks or blog who promote the brand from their point of view however, typically a payment by the brand is involved.
Native Display ads
They are like Display ads that you already know but they adapt 100% to the environment in which they are placed, nevertheless are easily perceived as advertising.
These is content recommended for the reader, normally appearing as integrated widgets on the right or at the end of the page.
Similar to product lists, the difference being they appear at the beginning of a search and are based on the user’s keywords. They are considered as native because they appear as if they were organic search results.
At Affilired, we use Native display ads as they are best suited to our business model. If you are interested in learning more about this type of advertising or any another Native ad for your business, then get in touch and we will be happy to tell everything you need to know.