The Borsa Internazionale del Turismo as well as being Italy´s premier international travel exhibition is one of our favourite events, and this year it is about new experiences. One of the main differences this year is the change of venue. Milano Bit will now take place at the Fieramilanocity and MiCo.
This change is an extremely positive step both for exhibitors and visitors alike given its central position right in the centre of Milano itself. Also this year the show has been divided in 4 specific sectors: Leisure, Luxury, MICE and Destination Sport and 3 themed areas: A Bit of taste (gastromony tourism), Be Tech (digital solutions) and I love wedding (honeymoons travel specialists).
This year Elena Molteni, our Italian market specialist, along with Enrique Fernández, our Sales Director for Europe, CIS, Americas and Africa will be attending Bit. It is the ideal meeting point to strengthen relations with some of the leading Italian hotel chains such as Una Hotels & Resorts, ATAHotels or Boscolo Hotels. Furthermore, for Affilired it is a key trade event where we can present our travel performance marketing services to some of Italy’s major travel business as well as to surrounding countries such as Croatia and Greece.