WHAT IS PERFORMANCE MARKETING?
“Performance marketing is where advertisers, working through an agency, place creatives with publishers who accept payment (generally via a neutral tracking network) as a result of consumer action on the advertising instead of an arbitrary payment based on possible reader/viewership”.Scott Medlock.- Administrator of theAffSpot Affiliate Forum and Blog.
WHAT IS AN ADVERTISER?
Are you willing to pay other people helping you to sell your product or service? Then you are an advertiser. Also known as a merchant or retailer, an advertiser is a Company that sells a product and/or service online, accepts payments and fulfils orders.
WHAT IS A PUBLISHER?
Publishers are also known as affiliates or resellers. It is an independent party (either an individual or a company) that promotes products and/or services for an advertiser. In exchange, they get a commission over leads or sales generated. The publisher displays the advertiser’s ads, text links, or product links on their own Web site, in e-mail campaigns, or in search listings, and gets commission by the respective advertiser when a visitor makes a purchase (a sale) or fills in a form (a lead).
WHAT IS AN AFFILIATE NETWORK?
An affiliate network is an intermediary between advertisers and publishers. It is a platform which provides the technical infrastructure to allow a win-to-win relationship.
For advertisers, affiliate networks provide services such as tracking technology, reporting tools, payment processing, etc. usually advertisers are asked a fee to access a network.
For publishers, it allows them to easily find and join programs which are suitable for their website and offers reporting tools too. Publishers usually can join networks for free.
WHAT IS CPA ?
It’s the abbreviation for Cost Per Action. This is an online advertising model where a rate or commission is set for every action that is taken by a user.
Affilired’s business model is purely CPA based. Advertisers running their performance campaigns with us will only have to pay a commission om each validated sale. No monthly fees or minimum revenue is requested.
WHAT IS A COOKIE?
WHAT IS A PRODUCT FEED?
Also known as Data Feed. It is a .csv, .xml or .txt file containing all the advertiser’s products. These data feeds are the perfect way of sending structured and updated information to publishers and other online solutions.
Publishers receiving product feeds will help advertisers attract even more customers as they may take the information to build individual or multiple ads to promote advertisers.
Advertisers will be provided with specific travel product feeds specs by Affilired’s dedicated account managers.
WHAT IS CONVERSION RATE?
The conversion rate is the percentage of visitors who take the desired action (booking their holidays on the advertiser’s site). CR is calculated easily: CR = Number of Sales / Visits.
WHAT IS A COMMISSION PAYOUT?
A commission payout is an amount of income received by a publisher for each sale redirected to an advertiser’s Web site. We recommend asking Affilired’s Sales Department if the Commission you are willing to offer is competitive enough to ensure you a good promotion.
WHAT IS EPC ?
It’s the abbreviation for average Earnings Per 100 Clicks. It is easily calculated by dividing the total amount of commissions generated by the publisher by the total number of clicks, all in the same period. It is commonly used by Publishers and Networks as an indicator to measure which program is performing better and may generate better revenue. Many networks rank programs according to their EPC.
WHAT IS A TRACKING CODE?
It is a unique code associated with your site. Tracking sales or leads is the heart of performance marketing. It is a small piece of code and it can be placed on different pages, depending on which are your tracking needs. Affilired provides a useful implementation guide completely adapted to the travel sector.
WHAT ARE THE REQUIREMENTS TO BECOME AN ADVERTISER?
Affilired is fully dedicated to the Travel Sector. Therefore your site must be related to this industry: airlines, accommodation & hotel chains, rent a car, tours and excursions, themed parks, tour operators or even experiences websites are welcome. Since our business model is based on CPA, a Booking Engine placed on your site is a must.
We cannot manage online businesses which work through forms or Call Centers only. We recommend you to contact our Sales Department and they will send you our Advertisers Application Form. We will then evaluate if your company meets our minimum requirements and get back to you!
HOW LONG DOES IT TAKE FOR A PROGRAM TO BUILT UP?
Affilired will work hard to promote your program among the networks and to recruit publishers for you. However, bear in mind that we can only provide publishers with the tools the advertiser allow us to promote the brand, so at the end of the day, the success of the program is a combination of factors: the commission you pay to your publishers, the tools you provide them to promote your brand, the management of the program by Affilired and how proactive you are as an advertiser to build business relationships with the publishers.