When we think of Black Friday, we think volume.<\/p>\n
More promotions. More traffic. More bookings.<\/p>\n
But in travel, there’s another question that matters just as much:<\/p>\n
When will those people actually travel?<\/strong><\/p>\n A booking made on Black Friday might turn into a hotel stay, a flight, a car rental, a theme park ticket or an experience that happens weeks or even months later.<\/p>\n That’s why Black Friday can be more than a sales spike.<\/strong><\/p>\n It can also be one of the first big opportunities to capture next year’s demand.<\/strong><\/p>\n If we only look at bookings and revenue during Black Friday and Cyber Monday week, we’re only seeing part of the picture.<\/p>\n In travel, we also want to know:<\/p>\n These variables tell us not just how much we’ve sold, but how much future demand we’re bringing forward.<\/strong><\/p>\n During Black Friday\/Cyber Monday week 2025, bookings managed by Affilired grew 19% compared with 2024, while gross booking value rose 20%. <\/strong><\/p>\n If this trend is confirmed in the data, Black Friday is no longer just an opportunity to drive sales in November.<\/p>\n Black Friday and Early Booking aren’t the same thing.<\/p>\n Black Friday<\/strong> is tied to a promotion and a period of high purchase intent. Early Booking<\/strong> usually rewards travellers for booking further ahead.<\/p>\n But they share something important: both can bring the traveller’s buying decision forward.<\/strong><\/p>\n A well-crafted offer can give someone who’s already thinking about their next trip a reason to book now, instead of waiting until January or February.<\/p>\n That doesn’t mean cannibalising Early Booking. Done right, Black Friday lets you reach travellers while they’re still comparing options, before the decision is made on another channel.<\/p>\n And that’s where Black Friday becomes especially valuable for travel.<\/p>\n The question shouldn’t just be: how much do we want to sell on Black Friday?<\/p>\n But also: what dates do we want those bookings for?<\/strong><\/p>\n Depending on your business goals, the campaign can help you:<\/p>\nBlack Friday is a booking date, not a travel date<\/h2>\n
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What did Black Friday 2025 tell us?<\/h2>\n
The Early Booking connection<\/h2>\n
Travel dates matter as much as the offer<\/h2>\n