Today, we explain what Hot Sale in LATAM is, how it has become a relevant date within the ecommerce calendar in markets such as Mexico, Colombia and Argentina, and why it can represent an interesting opportunity for travel brands looking to strengthen their direct channel through affiliate marketing.
We will also review some key 2026 dates and how Affilired can help travel companies turn these moments of high online purchase intent into measurable direct bookings.
What is Hot Sale?
Hot Sale is an online sales campaign that takes place in different LATAM countries for a limited period of time. It brings together brands from different sectors offering promotions, discounts, special codes and exclusive benefits to encourage digital purchases. Although the term “Hot Deals” is sometimes used more generally, in LATAM the most recognised concept is Hot Sale. Each country has its own calendar, organiser and level of ecommerce maturity.
For the travel sector, Hot Sale can become an opportunity for hotels, airlines, rent a car companies, theme parks, ferries and experiences looking to strengthen their direct channel during moments of high online purchase intent.
A brief history
The Hot Sale as a campaign was created to promote ecommerce and increase consumer confidence in online shopping.
Mexico is one of the markets where the event has gained the strongest relevance. Its first edition took place in 2014, promoted by the Mexican Association of Online Sales, AMVO. Since then, the event has grown in duration, number of participating brands and sales volume.
In 2025, Hot Sale Mexico reached 42.725 billion Mexican pesos in sales, representing a 23.7% increase compared to 2024, according to data reported by AMVO.
Other countries such as Argentina and Colombia have also consolidated their own editions, organised by local ecommerce entities, turning Hot Sale into a relevant date within LATAM’s digital calendar.
Hot Sale LATAM 2026 calendar
These are some relevant Hot Sale dates in LATAM for 2026:
- Hot Sale Argentina
11 to 13 May 2026 - Hot Sale Mexico
25 May to 2 June 2026
Why Hot Sale matters for travel brands
During Hot Sale, users pay more attention to online promotions and are more likely to compare, look for benefits and complete a purchase. In travel, this can translate into more opportunities to generate direct bookings, especially when the brand activates a well-planned campaign with the right partners.
The value is not only in offering discounts. It is about creating a controlled, measurable campaign aligned with the brand’s commercial strategy.
How to leverage Hot Sale in your affiliate programme
Hot Sale is a particularly interesting moment to activate the affiliate channel. As long as the programme’s terms and conditions allow it, it can be a great opportunity to strengthen brand visibility through coupon publishers, cashback platforms, loyalty partners or partners specialised in deal newsletters.
These partners can help give visibility to the promotion and drive qualified traffic to the brand’s official website. This event also allows brands to work with exclusive codes, direct booking benefits, market-specific campaigns, limited-time promotions or special packages.
Hot Sale: not just selling more, but selling better
Hot Sale campaigns can be a relevant opportunity for travel companies in LATAM, as long as they are approached with proper planning. With a well-defined affiliate strategy, controlled promotions and the right partners, this type of event can help generate more visibility, more qualified traffic and more direct sales.
Do you want to prepare your affiliate campaigns for the next Hot Sale in LATAM?
At Affilired, we can help you identify the markets with the highest potential, activate the right partners and design campaigns focused on generating direct sales under a results-based model.