How Performance Marketing drives Direct Channel Growth for Hotel brands
Still paying high commissions to OTAs for every booking? It’s time to flip the model.
With Affilired’s Performance Marketing solution, hotel brands only pay for confirmed bookings—no guesswork, no upfront risk. Here’s how our model helps hotel chains and independent properties scale their direct booking channel and protect their margins.
1. Zero Risk. Measurable Returns
With a CPA (Cost Per Action) model, you invest €0 upfront and only pay when a booking is confirmed. This frees up your marketing budget and eliminates the stress of CPC campaigns with uncertain outcomes.
Hotel chains and independent properties that adopted Affilired’s Performance Marketing solution in their digital strategy saw a 30% increase in direct bookings during 2024. A proven formula that drives real sales—without fixed-cost risks.
2. Attract High-Intent Audiences
Affilired campaigns tap into proven digital performance channels:
- Affiliate networks with trusted vertical travel publishers
- SEM campaigns optimized for last-click CPA on a CPA basis
- CPA Programmatic display advertising focused on conversion
- And many other CPA solutions ready to attract high-intent travelers.
As a result, we bring ready-to-book users to your website, not just clicks.
3. Maximize Multichannel Visibility Without Extra Spend
A well-managed performance marketing campaign will display your brand across travel blogs, niche newsletters, cashback platforms, and deal websites—without any CPM or CPC costs. And the best part? You don’t pay a cent unless there’s a confirmed booking on your site.
4. Protect your margins and reduce OTA dependence
Every direct booking saves you between 12%–18% in OTA commissions. With Affilired’s performance marketing, you still pay a commission, but it is lower, fixed and aligned with your profit margin goals.
It’s simple: more margin, more control, more profit.
5. Data Ownership and Full Control
Direct bookings provide you with valuable first-party data for CRM and upselling. The data is yours alone. Plus, with real-time dashboards, you can tweak your strategy on the go—adjust commission levels in low season, launch targeted promos, and more.
6. Scalable across global markets
Performance marketing adapts to your occupancy goals and market focus.
Need to attract U.S. travelers during the winter season? We tailor campaigns, promote your offers across our affiliate network, and adapt creatives at no upfront cost.
Bottom line: Results that directly improve your profitability
Performance marketing redefines acquisition strategy: lower risk, more direct bookings, and full data ownership.
If your hotel brand is looking to grow without draining its budget, the answer is simple—only pay for what truly matters: confirmed direct bookings.
Request a free demo with Affilired and take your direct channel to the next level.