Pestana Hotels & Resorts rebrands as Pestana Hotel Group

Autor: Affilired

Portugal’s leading hotel company has developed a fresher and modern corporate image.

Today we unveil the new logo of Pestana Hotels Group and the update of their brand description. A fresher and renewed brand image which we are sure it will give the final nudge to turn your promotional efforts into sales!

Pestana has categorized all their properties under 4 brands, which are:

Pestana Hotels & Resorts – City Hotels & Paradise Resorts.
Worldwide gorgeous beach resort sites and smart urban locations.
A portfolio of 50 sophisticated 4 and 5-star hotels located across four continents: Europe, Africa and North & South America.

Pestana Pousadas de Portugal – Unique Portuguese Heritage hotels.
Castles, Palaces, Monasteries, Convents, Halls of Kings and Rooms of Queens…
Pestana Pousadas Portugal offers the ultimate immersive Portuguese experience in some of the country’s most historic and iconic properties – be those castles, palaces, forts, monasteries and convents.

Pestana Collection Hotels – The Deluxe Selection.
An award winning selection of 4 properties showcasing the very best in Portuguese hospitality. Located in Lisbon, Cascais and Porto, all properties are luxurious buildings and monuments, situated in prime locations. Hidden treasures in plain sight that offer unique and enriching experiences in astonishing historical properties.

Pestana CR7 Lifestyle Hotels – Vibrant. Exclusive. Urban. Unique.
The new lifestyle brand, the perfect match between Pestana’s hotelier expertise and Cristiano Ronaldo (CR7) lifestyle, targeting the millennial segment. Individual and stylish in exceptional locations, Funchal and Lisbon are the first two locations of the brand that will soon be followed by the opening of the Madrid and New York hotels as well.

Pestana Hotel Group is the perfect program for any publisher wanting to promote a quality brand. Our portfolio, which offers over 90 properties in 15 countries, has been segmented in new brands, such as the Lifestyle brand, offering Pestana’s excellence in hospitality in perfect combination with Cristiano Ronaldo’s (CR7) lifestyle, to target millennials. We believe that this new division will help to improve the final user segmentation. We are also confident in helping final users to have a better experience and to convert even more thanks to our efforts in applying continued updates in our website”

Ricardo Teixeria, Website Sales Manager for Pestana Hotel Group.

Publishers! If you are already promoting this great program:

  • Update your Pestana Hotel Group logos asap.
  • Start using the latest creatives which have already been uploaded to your network.

That’s all! If you need further information regarding this great program, please don’t hesitate and contact us.