Castle Leslie Estate: Direct bookings growth of an Independent Luxury Hotel

THE CLIENT

Castle Leslie Estate, a prestigious luxury hotel located in Ireland, was looking to improve its digital marketing efforts and increase bookings. In partnership with Affilired, the hotel launched a performance-based campaign to optimize its online presence and drive more direct bookings through its website.

THE CHALLENGE

The campaign aimed to increase sales volume through affiliate marketing, optimize display campaigns to reach a broader audience and drive conversions, and improve SEM campaigns to boost visibility, traffic, and bookings.

THE STRATEGY

Affilired implemented an integrated approach to achieve these goals through SEM campaigns, display campaigns, affiliate marketing campaigns, and an onsite pop-up solution triggered by exit intent to reduce lost conversions.

THE RESULTS

The campaign delivered a remarkable 600.83% increase in revenue compared to the previous period This growth was mainly driven by the successful implementation of the onsite solution designed to prevent user abandonment.

CONCLUSION

Affilired’s performance marketing campaign delivered notable success for Castle Leslie Estate. The hotel experienced exponential growth in bookings and online presence, transforming its digital marketing efforts. This case shows how a well-executed performance marketing strategy can elevate direct sales for an independent hotel.

TESTIMONIAL

Working with Affilired to implement their pop-up solution has had a very positive effect on our online performance. The team at Affilired understood our needs and managed the entire process seamlessly. They are extremely professional and accommodating, and worked with us on perfecting the timing, location, and style of the pop up so that it worked just right for us to achieve optimum results.

OLIVIA CANNON | Chief Marketing Officer | CASTLE LESLIE ESTATE