LATAM Airlines Grows Its Affiliate Channel in the U.S. with Affilired

THE CLIENT

LATAM Airlines, the leading airline group in Latin America, was looking to strengthen its presence and growth in the U.S. market through the affiliate channel.

With an extensive route network connecting South America, North America, Europe, and Oceania, the company faced the challenge of driving incremental sales and increasing brand visibility in a strategic market like the United States.

THE CHALLENGE

GROWING THE AFFILIATE CHANNEL IN A KEY MARKET

For LATAM Airlines, the challenge was to develop its affiliate channel in the U.S. with a performance-driven approach. The goal was not only to launch campaigns, but also to validate a model capable of generating incremental sales, attracting high-value partners, and proving the affiliate channel’s potential as a true growth lever.

THE SOLUTION

A COMMISSION-BASED MODEL FOCUSED ON RESULTS

Affilired introduced a business model based on generating incremental sales on a commission basis.

Following the negotiation process, LATAM Airlines agreed to entrust Affilired with the management of its affiliate campaigns to support channel growth and increase brand awareness across the Americas.

The partnership began with an initial trial period designed to measure campaign performance and validate the impact of the strategy before moving toward a longer-term collaboration.

THE STRATEGY

LAUNCH, PARTNER RECRUITMENT, AND ONGOING OPTIMIZATION

The affiliate channel was managed through three key pillars:

Effective program launch: a launch strategy designed to drive results from the earliest stages of activation.

Top partner recruitment: the recruitment of high-value affiliates to maximize brand exposure and sales volume in the U.S. market.

Ongoing campaign optimization: continuous monitoring and improvement of the program to strengthen performance and support sustained channel growth.

THE RESULTS

IMMEDIATE GROWTH THROUGH THE AFFILIATE CHANNEL

The close collaboration between Affilired and LATAM Airlines delivered fast results in the U.S. market. During the first three months, LATAM Airlines achieved 101.90% sales growth through the affiliate channel.

This performance confirmed the affiliate channel’s potential as an effective way to generate incremental sales and strengthen the brand’s presence in a priority market.

THE IMPACT

Thanks to these results, LATAM Airlines decided to extend its partnership with Affilired. As a next step, Affilired launched the affiliate campaign on Impact, a leading global affiliate network, with the goal of continuing to drive valuable sales and further expand channel growth.

TESTIMONIAL

Affilired is more than just a partner; they are a true extension of our team. From day one, Affilired's management of our affiliate campaigns in the US market has been exceptional. Their professionalism and adaptability to our evolving needs have been remarkable. We are extremely pleased with the results and confident that this partnership will continue to bring significant advantages in the future.

ANDREA BUSTOS | Marketing Specialist in USA | LATAM Airlines