LOPESAN HOTELS – How a Promo Code Strategy accelerated the affiliate channel

THE CLIENT

Lopesan is a Canary Islands-born hotel group operating across the Canary Islands, Germany, Austria and the Dominican Republic. With a mature digital strategy, Lopesan has partnered with Affilired for years, building a strong affiliate programme with multi-network presence and a stable ecosystem of active, high-performing affiliates.

THE STRATEGY

A high-collaboration approach between Lopesan and Affilired’s Account Management and Operations teams led to a structured plan: the launch of 12 monthly promo codes,
distributed in a controlled way across active, top- performing affiliates.

The approach is built on three pillars:

1. Selective activation: Codes allocated to affiliates with proven performance and real ability to drive incremental demand.

2. Campaign-window alignment: Promo codes are mapped to key booking moments (early booking, mid-season push, last minute) to stimulate demand exactly when it’s needed.

3. Negotiated visibility & continuous optimisation: We prioritise partners that drive incremental value and dial back those harvesting existing demand. Through negotiated placements, newsletters and landing exposure, we maximise visibility — and keep performance moving in the right direction.

TOP 5 MARKETS

SPAIN: Sales (+150,24%) · Revenue (+159,84%) · CR (+215,79%)

ITALY: Sales (+70,78%) · Revenue (+83,44%) · CR (+437,50%)

NETHERLANDS: Sales (+55,02%) · Revenue (+68,77%) · CR (+220,00%)

UNITED STATES: Sales (+38,98%) · Revenue (+26,37%) · CR (+113,04%)

SWITZERLAND: Sales (+38.98%) · Revenue (+26.37%)  · CR (+113.04%)

THE RESULTS

These are the results:

TESTIMONIAL

We were looking for a lever to grow our affiliate channel without losing control over markets and commercial conditions. The Promo Code strategy developed with Affilired, combined with selective activation through top-performing affiliates, has helped us accelerate performance and lay the foundations for new initiatives across the group — including our evolution into new segments.

JUAN SANTANA | Comercial Director Lopesan Group