Theme Park: Success Story of a 180% Sales Increase

THE CLIENT

This advertiser offers interactive experiences of meeting, swimming and understanding the life of dolphins in a natural environment. The theme park has 6 different spots in Cancún and Mayan Riviera.

Affilired designed a CPA (Cost Per Action) marketing plan which was deployed in different phases with the firm commitment to achieving 3 main goals:

BRANDING
Increase the client’s online brand presence worldwide, through digital media ads, search engines and content sites.

WEB TRAFFIC
Generate qualified traffic to the advertiser’s website and increasethe volume of direct bookings.

CONVERSION RATES
Improve conversion rates and minimize the abandonment rate during the web booking process by potential customers.

ACTION PLAN

CPA SEM CAMPAIGNS LAUNCH
Setup of sponsored adds in different Search engines: Google, Bing Yahoo.

PROGRAMMATIC ADVERTISING

Display Campaigns: Analysis and buying of the appropriate audience to serve the client’s ads to the interested leads.

Retargeting: Banners served to users who previously visted the theme park site but did not book.

AFFILIATE MARKETING
Setup, launch and promotion of the client’s campaign in affiliate campaigns to advertise the client in content websites, with a special interest in related topics to the travel sector.

ON-SITE SOLUTIONS
Implementation of online tools to avoid users web abandonment and/ or to encourage these potential leads the return to the web to finalize the purchase.

THE RESULTS

After one year of performance marketing campaigns: