2017-03-24

The foundation of Affiliate marketing focuses on forming trusting relationships between the Publisher, the readers and/or potential consumers. How to create this trust? Choose an appropriate programme relevant to the audience. Create quality content. Update on a regular basis. Whilst many publishers ignore the importance of content when planning their marketing strategies, it is in...

2016-10-03

Multi attribution, the big challenge for e-commerce. One of the most complex tasks facing an e-commerce professional is the development a complete attribution model capable of measuring and optimizing conversions. Many of us have invested considerable amount of time and money in the pursuit of finding the most effective way of measuring the contributions of...