Affilired launches ChatGPT Ads for hotels and travel companies: connect with travelers as they decide where to go
Affilired is launching its ChatGPT Ads management service, now available for hotel chains and travel companies. It’s a new way to reach travelers right when they’re planning their trip in conversation with AI, and to turn that moment into direct sales.
Travel no longer starts with a search engine alone. Travelers also ask ChatGPT where to stay, what to see and how to plan their next getaway. Affilired is introducing ChatGPT Ads management to help hotels and travel businesses explore this new advertising channel with a clear objective: driving direct sales.
Same mission, new channel
At Affilired, our mission has always been the same: helping hotels and travel companies sell more through their direct channel and rely less on OTAs. To do that, you have to be where travelers make their decisions. And more and more, that place is a conversation with ChatGPT.
That’s why we’re adding ChatGPT Ads management to our solutions, designed for the travel industry and connected to the channels we already run for our clients
Travelers are planning through conversation
“Recommend a family-friendly hotel near the beach in Mallorca.” “Plan three days in Lisbon.” “What excursions can I take during a week in Tenerife?”
Questions like these help travelers explore destinations, compare options and work out what they need for their next trip. In a single conversation, they can share who they’re traveling with, what their budget is and what kind of experience they’re looking for.
And it’s happening at scale. According to OpenAI, ChatGPT has more than one billion weekly users, and its ads are now live in 89 countries, including the US, the UK, most of Europe, Mexico, Brazil and India. Travel is one of just three categories that together account for 95% of all ChatGPT ads, according to Adthena, and most travel ads appear while people are still choosing a destination, a neighborhood or a hotel.
A new touchpoint for your direct channel
Advertising on ChatGPT puts your brand in front of travelers while they’re still weighing their options, and sends them straight to your own website.
For a hotel group, it’s a way to showcase its properties and drive traffic to its booking engine. For a car rental company, a transportation operator or an experience provider, it’s another chance to reach potential customers with a relevant offer.
It’s still an early channel, which makes now the right time to learn how it works and build a head start.
How Affilired helps you get started
We start by assessing how your brand shows up on ChatGPT today. From there, we put together a test plan tailored to your goals, markets and budget, and take care of everything else: strategy, setup, ad creation, targeting and ongoing optimization.
You decide and control your media spend. Because ChatGPT is a brand-new channel, this service comes with a flat, transparent management fee and no lock-in. It complements our commission-based solutions, where we invest in the campaigns and you pay only for confirmed sales, and our team will help you find the right mix for your goals.
Start exploring ChatGPT Ads with Affilired
With this launch, we’re expanding the ways we help travel businesses connect with future customers and develop their direct sales. If you’re considering adding ChatGPT Ads to your strategy, we’ll help you define where to start and get your campaigns up and running.
Your future customers are also planning their trips on ChatGPT. Discover how to bring your brand closer to them.