Black Friday was born as a key date for retail, but in recent years, travel has become one of its biggest players. Today, hotels, airlines, car rentals, and theme parks leverage this event not only to boost immediate bookings but also to capture new customers and fill low-demand periods.
The shift in traveler behavior
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Consumers now expect Black Friday deals to book their trips.
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It has become a moment for early travel planning.
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Travelers are not just looking for discounts: more and more, they value exclusive benefits and unique experiences.
Growth data in Travel
Affilired’s internal data confirms this trend:
Between 2020 and 2024, the number of bookings generated only during Black Friday grew by +593%.
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The event has evolved from a single day into weeks of promotions, including Cyber Week and early deals starting as early as November.
Source: Affilired internal data, bookings generated during Black Friday campaigns between 2020 and 2024.
Why skipping Black Friday means losing bookings
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Your competitors are already doing it.
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Top publishers and affiliates prioritize brands that book their placements in advance (and those offering more attractive discounts).
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For travelers, November without Black Friday deals no longer makes sense.
Black Friday has gone from being optional to becoming a strategic must for the travel sector. Staying out means losing visibility, customers, and market share to competitors already capitalizing on the event.
At Affilired, we help hotels, airlines, and travel companies design and manage Black Friday campaigns under a 100% commission-based model, ensuring visibility and risk-free sales.