How to capture 2026 demand without burning through your marketing budget in 30 days January is probably the most bittersweet month for Travel Marketing teams. On one hand, demand skyrockets: with the year freshly underway, travelers begin planning their summer holidays. On the other, budget pressure hits its peak. Cost per click (CPC) rises in...
Read MoreThe Direct Channel Lounge returns to the International Tourism Trade Fair (FITUR) 2026, offering a premier space dedicated to helping hotels strengthen their direct booking strategies through a powerful synergy of specialized technologies.
Read MoreDriving direct sales forward: Affilired integrates with FareHarbor The travel industry goes far beyond hotels. From water activities and guided tours to museum visits and unique local experiences, these moments have become an essential part of every traveler’s journey. Staying true to our mission of helping travel brands grow their direct channel without risk, we’re...
Read MoreBlack Friday was born as a key date for retail, but in recent years, travel has become one of its biggest players. Today, hotels, airlines, car rentals, and theme parks leverage this event not only to boost immediate bookings but also to capture new customers and fill low-demand periods. The shift in traveler behavior Consumers...
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