2019-10-29

Black Friday is coming. Here are 3 steps to help you get ready! Nearly everyone loves a bargain, and even more so as the build-up to the Christmas season approaches. The excitement of grabbing a bargain has made Black Friday the global phenomenon it is today and thus presenting a great opportunity for your Brands....

2019-09-11

In the increasingly important world of Programmatic Advertising, the use of the terms of remarketing, retargeting and prospecting can often generate confusion. This is especially true of the first two, since they are alike, but yet not the same. If you are unsure about using any of these concepts, then don’t worry, this post is...

2018-03-14

The power that Influencers and Micro Influencers have to generate engagement is undeniable. They have the ability to communicate with passion, intelligence and enough authority to influence and create loyalty. Advertisers are becoming increasingly aware of how much relevance their brand can gain when it is well managed in the capable hands of these experts....