What’s the El Buen Fin?
Not many outside Mexico know that the country has its very own version of Black Friday. It’s called El Buen Fin, and in 2025 it will run from November 14th to 17th, just one week before the global Black Friday event.
For hotels, resorts, airlines, and travel companies, El Buen Fin is a golden opportunity to capture local demand, increase bookings, and strengthen brand visibility in one of Latin America’s most competitive markets.
Why El Buen Fin matters for travel brands?
- High consumer awareness: Millions of Mexican travelers wait for El Buen Fin to search for hotel deals and travel promotions.
- Perfect timing: Bookings often target the holiday season, such as Cancun hotels for Christmas or Riviera Maya resorts for New Year.
- Competitive landscape : Not being present with a Buen Fin promotion in the travel and hospitality industry means losing visibility to competitors.
How Affilired helps brands win during El Buen Fin
At Affilired, we have years of experience managing commission-based campaigns for travel companies in Mexico and internationally. To maximize results, we focus on:
- Affiliate campaigns: Premium placements in top local publishers and comparison sites where users search for Buen Fin hotel offers in hot destinations such as Cancun, Mexico City and Riviera Maya.
- SEM & Programmatic CPA: Capturing demand through Google searches like Buen Fin Cancun hotel deals or Los Cabos Buen Fin resorts.
- Exclusive and creative offers: Discounts, upgrades, and flexible conditions that make travel brands stand out. We
El Buen Fin is not just Mexico’s version of Black Friday — it is a strategic sales driver for the travel industry. With Affilired’s expertise and a 100% commission-based model, hotels, resorts, and airlines can boost direct bookings and acquire high-value customers without risk.