2019-10-16

Unsure about what remarketing is and how it works? Then we suggest you take a look at our previous post in which we explain the differences between Remarketing and Prospecting. In simple terms, Remarketing, when applied to the hotel industry, allows your company to reach those users who have previously interacted with your website and...

2019-09-11

In the increasingly important world of Programmatic Advertising, the use of the terms of remarketing, retargeting and prospecting can often generate confusion. This is especially true of the first two, since they are alike, but yet not the same. If you are unsure about using any of these concepts, then don’t worry, this post is...

2019-07-30

Affiliate marketing campaigns have the potential to boost sales and increase revenue significantly. However, for most campaigns to be a success, it is essential that advertisers learn in-depth exactly how affiliate marketing works, thus avoiding the most common mistakes that advertisers quite often make. As affiliate marketing experts with more than 10 years of experience...