Black Friday doesn’t start in November: five decisions travel brands should be making now Black Friday 2026 falls on 27 November. But for travel businesses, the strategy shouldn’t begin when the promotion goes live. September is the ideal time to make the decisions that will shape the campaign: what we want to achieve, which markets...
Read More13 weeks to Black Friday 2026: the countdown begins Yes, we know. It’s still August. Summer isn’t over yet. And yes, we’re already thinking about Black Friday. It might feel early, but it really isn’t. There are 13 weeks to go until 27 November and, while pairing the number 13 with Black Friday might sound...
Read MoreCard-Linking: A new ally to strengthen the Direct Channel in Travel Affiliate marketing is evolving towards more sophisticated, more measurable models that are more closely connected to real consumer behaviour. For years, many brands have associated the affiliate channel with links, coupons, cashback or sales attributed to the last click. But the partnership ecosystem is...
Read MoreAffiliate Marketing Trends 2026: Rewards, Card-Linking, Creators and AI Affiliate marketing is entering a new stage. For years, many brands have mainly associated this channel with coupons, cashback, comparison sites or sales attributed to the last click. However, the market is evolving towards a much broader, more sophisticated and more strategic model. In 2026, talking...
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